The L.A. Advantage

There has never been a better time to grow your business in L.A.

Market Opportunities

Los Angeles is where businesses go global

LA has a $1 trillion metro economy, 20 million consumers, and billions in record-breaking venture deals, infrastructure projects, and public procurement annually. We are the gateway to global opportunities  with six commercial airports and the largest port complex in the Western Hemisphere. Companies choose the Los Angeles region to reach the U.S. consumer market and establish a launchpad to the world.

In 2018, Los Angeles reached a historic milestone of welcoming 50 million visitors. We anticipate exceeding this number in the next three years and reaching over $20 billion in visitor spending.

The twin ports of Los Angeles and Long Beach are the top two ports in the Western Hemisphere, receiving 40% of all inbound containers in the United States.

The Los Angeles International Airport (LAX) ranks 3rd in the world for passengers and 8th in the world for air cargo.

The Regional Alliance Marketplace for Procurement (RAMP) lists more than $10 billion in public and private procurement opportunities a year.

With nearly 4,000 venture-backed startups in the city, Los Angeles is the third-largest startup market in the U.S.

“[Los Angeles] is an economic locomotive. What people forget is, of course, there’s 10 million people in Los Angeles — that has a lot to do with it. But the second thing is, there are a lot of 21st century jobs in Los Angeles. That’s why personal income in Los Angeles has outpaced personal income in every major city in the country, and it’s not stopping either.”

Matt Winkler, Bloomberg News Editor-in-Chief Emeritus


Container port system in the Western Hemisphere


Ranked city in the world for Research and Development


Software engineer salary (global average: $44 K)


In total early stage funding (global average: $548 M)

Unrivaled Talent

Build a creative, diverse team that thinks outside the box

Your talent pool just got deeper. L.A. is home to diverse, world-class talent across all industries from the top academic institutions in the world. We are among the top three destinations in America for graduating college students. 

And it’s not just about attracting talent, it’s about creating it. As the city with the most colleges and universities in the country, Los Angeles attracts a large population of international students and graduates more engineers than any other city in the U.S. We boast four of the nation’s top fifty universities, including CalTech, UCLA, USC, and Pepperdine. 

Over 26,000 international students attend universities in L.A. County.

There are 180 universities, colleges, and professional schools in greater Los Angeles.

Los Angeles has the most engineers of any city in the United States, with over 70,000 currently working in the area.

Los Angeles is among the top three destinations for graduating college students in America.

“Thunderbird chose L.A. as one of our signature Centers of Excellence, as part of the new Arizona State University’s presence at the iconic Herald Examiner building. I knew we would attract and produce exceptional talent and enterprises in Los Angeles as one of the global creative, technological and sustainability capitals of the world for the 4th Industrial Revolution.”

Dr. Sanjeev Khagram, Director General and Dean of the Thunderbird School of Global Management at Arizona State University

All Eyes on L.A.

Step into the global spotlight

The world looks to L.A. to be entertained from the biggest sporting events to film and television, gaming and esports, live entertainment, theme parks and immersive experiences – L.A. is a platform to consume and collaborate, to see and be seen. 

L.A. is home to the most professional sports teams in the country (12 major league sports teams + 8 NCAA Division 1 Schools). Los Angeles will host the 2028 Olympic and Paralympic Games and major sporting events before and beyond, including the 2022 Superbowl LVI, the 2023 US Open, the 2026 U.S. Women’s Open, FIFA World Cup 26, and 2031 Men’s Rugby World Cup (candidate host city). Working from L.A. is a chance to be at the epicenter of these events. Be a part of the LA Olympic legacy that will strengthen all of our communities.

The 2028 Olympic and Paralympic Games are expected to attract 10-15 million visitors to Los Angeles from around the world.

The economic impact of sports in LA is nearly $9 Billion annually.

The Los Angeles region attracts more than 50 million visitors a year on average.

Los Angeles is the only city to hold a “Super Sports Equinox,” which occurs when each major league team in a city plays at least one game on the same day.

“LAFC is proud to be an integral part of the sports and entertainment landscape in the most diverse, creative and exciting city in the World. There is no place like Los Angeles that can bring together so many people from so many different backgrounds to celebrate humanity and the spirit of competition. L.A. has successfully hosted recent global sporting events such as the MLS All-Star Game, Superbowl and NBA All-Star Game with more to come, and we are excited to continue to be a part of the Los Angeles success story.”

 LAFC Co-President & CBO Larry Freedman

Social and Environmental Impact

Invest in a city that shares your values

Global LA and our partners are defining what it means to facilitate inclusive investment into communities that are ripe for investment but have been historically overlooked. A key component to ensuring that L.A. will be resilient for the coming decades is to help produce a socio-economically diverse region. To do that, we are pointing new investors towards incentives and partner organizations that will help us bring an inclusive economy to fruition. 

In addition to social impact, Southern California leads the nation in its commitments to environmental impact. The LA100 Study  charts out pathways for L.A. to achieve its goal of reaching 100% carbon-free energy by 2035. As of 2022, Los Angeles has hit the revolutionary benchmark of 62% carbon-free energy, leading the nation in energy efficiency.

The Los Angeles Green New Deal is an ambitious plan to combat climate change by sourcing 70% of water locally by 2035, 100% renewable energy by 2045, diverting 100% of waste from landfills by 2050, and more.

L.A. County has more women and minority owned businesses than any other county in the nation.

Over 500 charities and non-profit organizations are headquartered in Los Angeles, including the Hilton Foundation, Annenberg Foundation, Milken Institute, Pacific Council on International Affairs, and many more.

Los Angeles is home to large-scale B-corporations with powerful missions, such as Beyond Meat, Patagonia, FIGS, and The Honest Company.

“Our goal at Metro is to transform Los Angeles County into a world-renowned transportation center of excellence. Two important pillars of that objective are innovation and sustainability.”

Phillip A. Washington, CEO, Los Angeles County Metropolitan Transportation Authority

$6 B

in average donations made annually by Angelenos to charities and non-profit organizations (UCLA Luskin School of Public Affairs).


qualified Opportunity Zones in 13 Council Districts in the City of Los Angeles


WorkSource Centers operated by The Economic and Workforce Development Department throughout Los Angeles. These centers act as your personal employment agency and the services are always free.


Increased recycling through recycLA, L.A.’s first citywide effort to offer recycling services to all businesses, institutions, and large multifamily buildings.

Open Business Climate

Meet more gateways and fewer gatekeepers

Find yourself in a city of open doors and open minds where newcomers belong on arrival.  Angelenos ask ‘how big are your dreams and how can I help?’ You’ll find people ready and willing to introduce you to your next client, partner, and colleague. 

What’s so special about working and living in Southern California is that we are a melting pot of people from all over the world and anyone can find their tribe here. Whether you are considering relocating a team or moving here yourself, everyone belongs.

L.A. is home to residents from over 140 countries, bringing over 224 different spoken languages to the region.

Almost 60% of L.A. residents are speakers of a non-English language compared to the national average of 22%.

Los Angeles’ location on the Pacific coast makes it the gateway to Asia and Latin America.

Los Angeles is the 3rd most accessible city in the nation (Global Power Index).

“We believe that the disparate perspectives, different backgrounds, and different cultures actually bring creative problem solving in a much wider spectrum.”

Andy Wilson, Executive Director, Alliance for Southern California Innovation

Year-Round Work-life Balance

Discover the energy, spirit, and magic of L.A.

It is no surprise that many people travel to L.A. for a quick work trip and never leave thanks to our average of 329 days of sunshine a year. The power of that good weather cannot be underestimated – Angelenos take advantage of it by prioritizing their health and wellness while also working hard. Roof-top bars and restaurants, outdoor cafes, public parks, outdoor malls – there is always somewhere to play or do business where you can benefit from the open air. L.A. is, quite simply, a great place to live.

With an average annual high of 75°F (24°C), L.A. weather can’t be beat.

L.A. is home to more museums than any other U.S. city. From the Natural History Museum and the Lucas Museum of Storytelling, opening soon, to The Los Angeles County Museum of Art (LACMA), the largest museum in the Western United States with a collection of more than 147,000 pieces.

From Leo Carillo State Beach in Malibu to Peninsula Beach in Long Beach, 20 public beaches line a 25 mile stretch of the L.A.'s coast.

As of 2018, there were over 29,560 restaurants in Los Angeles County plus 4,000 taco trucks. Taste world cuisines through the streets of L.A.

“[LA is] clearly becoming so much more interesting every year. That’s obvious, that is clear. It’s certainly thrilling to me to come out here. I always look forward to going to these places. I think it’s a cultural thing. Demographics are changing. I think also certain chefs led the way and just proved you don’t have to cook down to people in fine-dining situations.”

Anthony Bourdain (2016 Thrillist interview)

Ready to write your story in L.A.?

There’s never been a better time to come to L.A. Learn about the L.A. advantage. Explore L.A.’s leading sectors and connect with us to learn what Global LA can do for you.